The Botanist
Go Beyond
Cannabis Company Rebrand
D + F led the visual transformation of The Botanist, crafting a design system that harmonized nature and modernity. Through strategic brand positioning, CGI visualization, and refined graphic design, we redefined the consumer experience—bridging aesthetics, function, and storytelling across product and retail.
D + F STUDIO
© 2025 D + F STUDIO
Green & Clean
D + F played a pivotal role in shaping the visual direction and strategic execution of The Botanist rebrand, ensuring a seamless integration of design, discovery, and functionality. Our approach balanced minimalism with a nature-inspired aesthetic, reinforcing the brand’s ethos of exploration through thoughtful product and retail design.
From conceptualizing the visual strategy to refining the brand’s iconography, D + F developed a cohesive system that empowered consumers to navigate cannabis offerings intuitively. We established a distinctive color-coded packaging system, rooted in natural elements, to enhance clarity and differentiation across the brand’s 300+ SKUs. Our CGI visualizations brought packaging and retail executions to life, ensuring precise, photorealistic renderings that supported marketing and production efforts.
In retail environments, D + F extended the brand’s visual identity to enhance in-store experiences, integrating intuitive wayfinding, storytelling elements, and immersive brand moments. Every design choice was intentional—reinforcing The Botanist’s commitment to quality, innovation, and its guiding mantra:
Go Beyond.
