BINDU

Brand Identity, Website, and Communications

Art Direction, Brand Strategy, Visual Design, Tone of Voice Development

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For Bindu, a consulting practice supporting women in law and leadership, D + F Studio led the creative development of a full brand identity and digital presence. The goal: distill clarity, strength, and warmth into a brand that feels both elevated and deeply human.

We established a visual system rooted in "Bold Clarity"—a design direction that pairs refined typography and purposeful white space with vibrant accents and layered motifs. The brand mark and graphic system reference interconnection, momentum, and transformation—core to Bindu’s mission as a catalyst for change.

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On the communications front, we shaped a tone of voice that balances directness with depth. Confident, succinct, and never corporate, the brand voice invites its audience into dialogue rather than positioning itself above them. It speaks with clarity, not jargon—creating space for intelligence, intuition, and individuality to co-exist.

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Deliverables included brand identity system, color palette, typography, iconography, tone of voice guide, longform brand story, website design, and content strategy.