FLOR-TISAN
Floral Vignettes
Brand Identity
The partnership between D + F and Flor-Tisan was rooted in a shared defiance of convention. Together, we set out to reject sterile, overly polished florals in favor of raw, untamed beauty. Flor-tisan is storytelling through vignettes, crafting intimate moments that feel wild and raw, yet deeply personal.
Drawing inspiration from forgotten elements—jagged branches, curling petals, weathered driftwood—we saw these artifacts not as materials but as storytellers, each holding history and imperfection. The creative spark came with one defining idea: What if we curated instead of tamed? From there, the vision was clear—vignettes that balance rebellion and refinement, where wild textures meet sleek minimalism, and every piece feels alive and dynamic.
D + F leaned into contrasts, creating a visual language that was confident, effortless, and unapologetically cool. The result is a brand that celebrates the beautifully imperfect, speaks to authenticity, and creates bold, artful moments that linger in memory.
Florals that don’t play by the rules.
Brand Identity
D + F crafted a brand identity rooted in Flor-Tisan’s ethos of wild, raw beauty paired with sophisticated artistry. By rejecting trends and embracing the unexpected, the identity was designed to celebrate imperfection and authenticity. The visual and tonal language reflected a balance of rebellion and refinement—effortless, confident, and unapologetically unique.
Brand Guidelines
D + F delivered a cohesive branding guide to ensure consistency across all touchpoints. This included color palettes inspired by natural hues (moss greens, muted earth tones), typography pairings (clean serifs and modern sans-serifs), and rules for tone of voice to keep communication sharp, bold, and authentic.
Logo
The logo captures the essence of Flor-Tisan through organic, minimalistic linework. The delicate yet bold botanical illustration nods to nature’s wildness, while the clean, modern typography exudes sophistication. The simplicity of the design ensures it’s both versatile and timeless, aligning with Flor-Tisan’s ethos of effortless beauty.
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